Turn more red-hot Prospects into buyers using SamCart's Applications!
You want to grow your bottom line? Start tapping into your Prospects!
A Prospect is a visitor who started placing their order, but never actually got to the finish line. For one reason or another, they leave your sales page and you're left with $0.00 to show for it.
Thankfully, SamCart captures that information, creates a Prospect, and allows you to continue nurturing these leads. Using the App Marketplace, you can automatically add new Prospects to your email follow-up campaigns, send text messages, reach out on Facebook Messenger, and more!
Your Prospects are your most important leads. They are so close to buying, all they need is a little push...
You can locate a list of all your Prospects by clicking on the Marketing tab on the left hand navigation: 
Note: The Cart Abandonment report is only available on Grow and Scale. However, prospects will still be created on all plan levels, so you can still utilize prospects with the following steps, even on Launch!
So with that in mind, here are 3 automations to copy that will start converting more Prospects into paying customers!
1: Send Prospects an Email Follow-Up Campaign
Use the App Marketplace to add new Prospects to an automated follow-up series that brings them back to your sales page to complete their order.
Whether you are adding a tag to a Prospect in InfusionSoft or dropping someone into a list in MailChimp, you can automatically send out a few emails to every new Prospect that invites them back to your SamCart Sales Page to place their order.
Leverage subject lines like, "Did you forget this?" or "Uh-oh!" to grab your Prospects attention! Don't forget to sweeten the deal with a free gift, a coupon code, or upgraded shipping if they come back and place their order. And remember, time is key! Get a message in their inbox ASAP with SamCart's Integration Engine, and watch your conversions take a jump!
So how do you create a Prospect Created rule within the Integration Engine to achieve the above? It's super easy, just follow the steps here!
To create global rules that apply to all products, from inside your Installed application click on Add New Rule button in the Rules section. 
First, you’ll need to select either Global Rule or Product Specific Rule. For this example, we will select Global. Next, you'll select an action you want to perform on your application. An action is the functionality available in the app you are connected to. In the Add a Rule menu, select the app specific Action.
Once you have your Action selected, additional fields will appear to finalize your rule. For example, if you're using Kajabi you'll need to enter in the Offer ID that you would like to apply to that rule. You can click inside the Offer ID box to bring a drop down of all your available offers from Kajabi.
Then you will need to select a trigger. A trigger is the event inside of your SamCart Marketplace that tells the connection it’s time to make something happen in the connected application. Select Prospect Created from the drop-down menu. Once you have filled out all the required fields, you'll be able to click on Add Rule button at the bottom of the menu to finish setting up your Prospect Created rule!
Note: The same steps above to creating a Global Rule are identical to that of a Product-Level Integration Rule.
2: Connect With Prospects via SMS
Don't settle for just hitting your Prospect's inbox, shoot them a text!
Connecting SamCart with Zapier gives you tons of options for easily sending automated text messages right to your Prospect's phone. Just setup a "zap", write your text message, and SamCart will take care of the rest.
You can use full SaaS platforms like Twilio or Salesmsg, or just fire off a text from Zapier's built-in SMS tool! But getting right on someone's mobile device shortly after they left your sales page could be the easiest sales you ever get.
Not sure of what to say? Here's a quick template you can swipe and start sending to your own Prospects now!
Hey it's [NAME] from [BUSINESS NAME]!
I saw that you didn't complete your order for [PRODUCT NAME]. Just wanted to pass along this special 20% OFF coupon, which you can use if you complete your order in the next few hours!
Just use the promo code "BabyComeBack" at this link: www.link.comTweak it. Change it. Whatever you need! But connect with Zapier and start texting those Prospects.
3: Retargeting With Facebook Ads
If you're not spending a few dollars each week to bring Prospects back to your sales pages, then you are missing out on the highest ROI you can find online!
SamCart Users routinely share results ranging from 5x to 20x ROI for these Prospect Retargeting campaigns. It's like shooting fish in a barrel.
You can use Zapier to automatically add prospects to a Facebook Custom Audience. Or you can create a Facebook Custom Audience out of people who have visited your SamCart Sales Page. Then create an ad to show that audience, while excluding your customers!
Retargeting Ads should be short, give a reason for someone to come back, and finish with a strong call to action. Put it all together and you get something like this example from Digital Marketer:
Bonus points if you can put a picture of what someone is buying in the ad! Like this example from a SamCart promotion from a few years ago:
And extra bonus points for infusing Social Proof right into your Retargeting Ads:
Setup your own Retargeting Campaigns today! See how spending a few bucks a day can return 5x, 10x, or even a 20x ROI when you focus in on your most excited leads.
Frequently Asked Question
Q: When will the “Prospect Created” trigger fire?
A: This takes about two hours (sometimes it happens immediately) but could take up to four hours.
Q: Will a previous customer appear as a Prospect?
A: No, only new unique emails entered on your checkout page will be picked up. This applies for Test Orders as well!