Turn more red-hot Prospects into buyers using SamCart's Integration Engine!
You want to grow your bottom line? Start tapping into your Prospects!
A Prospect is a visitor who started placing their order, but never actually got to the finish line. For one reason or another, they leave your sales page and you're left with $0.00 to show for it.
Thankfully, SamCart captures that information, creates a Prospect, and allows you to continue nurturing these leads. Using SamCart's Integration Engine, you can automatically add new Prospects to your email follow-up campaigns, send text messages, reach out on Facebook Messenger, and more!
Your Prospects are your most important leads. They are so close to buying, all they need is a little push...
So with that in mind, here are 3 automations to copy that will start converting more Prospects into paying customers!
1: Send Prospects an Email Follow-Up Campaign
Use the Integration Engine to add new Prospects to an automated follow-up series that brings them back to your sales page to complete their order.
Whether you are adding a tag to a Prospect in InfusionSoft or dropping someone into a list in MailChimp, you can automatically send out a few emails to every new Prospect that invites them back to your SamCart Sales Page to place their order.
Leverage subject lines like, "Did you forget this?" or "Uh-oh!" to grab your Prospects attention! Don't forget to sweeten the deal with a free gift, a coupon code, or upgraded shipping if they come back and place their order. And remember, time is key! Get a message in their inbox ASAP with SamCart's Integration Engine, and watch your conversions take a jump!
So how do you create a Prospect Created rule within the Integration Engine to achieve the above? It's super easy, just follow the steps here!
To create a Global Rule in SamCart, head back to your Marketplace's Integration Settings. Note: Global Rules are triggered by every Product in your Marketplace.
First, click on the Global Rules tab (1) and select New Rule (2):
Then, you'll need to select a trigger. A trigger is the event inside of your SamCart Marketplace that tells the Integration Engine it's time to make something happen. Select Prospect Created from the drop-down menu and click Next Step:
Next, we'll establish the specific action we want the rule to perform. First, select the desired Integration (1) in the first drop-down menu. Your integrations will be sorted using the internal label you chose when you connected the application. Next, choose an Action (2) you'd like the integration to perform. In this example, we're choosing Add To List, which will add Prospects for your products to an Email List in MailChimp. When you're done, click Next Step (3).
Lastly, we need to choose where the Integration Engine will point your Prospects. For this example, we're going to place all of our Prospects for our products in the 'MailChimp 1' Email List, which was created in MailChimp. Choose the destination from the drop-down menu and click Submit.
After submitting the last step, you'll see that the Integration Rule was added successfully within your Integration Engine.
Note: The same steps above to creating a Global Rule are identical to that of a Product-Level Integration Rule. Reference the "Creating Integration Rules at the Product Level" section in The Integration Engine for a detailed breakdown on how to proceed.
2: Connect With Prospects via SMS
Don't settle for just hitting your Prospect's inbox, shoot them a text!
Connecting SamCart with Zapier gives you tons of options for easily sending automated text messages right to your Prospect's phone. Just setup a "zap", write your text message, and SamCart will take care of the rest.
You can use full SaaS platforms like Twilio or Salesmsg, or just fire off a text from Zapier's built-in SMS tool! But getting right on someone's mobile device shortly after they left your sales page could be the easiest sales you ever get.
Not sure of what to say? Here's a quick template you can swipe and start sending to your own Prospects now!
Hey it's [NAME] from [BUSINESS NAME]!
I saw that you didn't complete your order for [PRODUCT NAME]. Just wanted to pass along this special 20% OFF coupon, which you can use if you complete your order in the next few hours!
Just use the promo code "BabyComeBack" at this link: www.link.com
Tweak it. Change it. Whatever you need! But connect with Zapier and start texting those Prospects.
3: Retargeting With Facebook Ads
If you're not spending a few dollars each week to bring Prospects back to your sales pages, then you are missing out on the highest ROI you can find online!
SamCart Users routinely share results ranging from 5x to 20x ROI for these Prospect Retargeting campaigns. It's like shooting fish in a barrel.
You can use Zapier to automatically add prospects to a Facebook Custom Audience. Or you can create a Facebook Custom Audience out of people who have visited your SamCart Sales Page. Then create an ad to show that audience, while excluding your customers!
Retargeting Ads should be short, give a reason for someone to come back, and finish with a strong call to action. Put it all together and you get something like this example from Digital Marketer:
Bonus points if you can put a picture of what someone is buying in the ad! Like this example from a SamCart promotion from a few years ago:
And extra bonus points for infusing Social Proof right into your Retargeting Ads:
Setup your own Retargeting Campaigns today! See how spending a few bucks a day can return 5x, 10x, or even a 20x ROI when you focus in on your most excited leads.
Frequently Asked Question
Q: When will the “Prospect Created” trigger fire?
A: This takes about two hours (sometimes it happens immediately) but could take up to four hours.
Q: Will a previous customer appear as a Prospect?
A: No, only new unique emails entered on your checkout page will be picked up. This applies for Test Orders as well!