Collect UTM tracking parameters on your SamCart checkout pages to pinpoint exactly where your sales are coming from.
Every SamCart checkout page can collect UTM Parameters, also known as URL Parameters, allowing you to attribute your sales to the correct channel and understand exactly where your customers are coming from.
SamCart can collect and store Medium, Source, Campaign, and Content parameters. This information is stored with each order, and can be found by looking at an individual order or exporting your orders.
You can create custom UTM Parameters, and even allow Affiliates to add UTM Parameters to their Affiliate Links to track which emails, ad campaigns, and more are actually bringing in sales.
Set Up Your Marketing Settings
First thing you need to do is navigate to your Marketplace Settings by clicking on the Settings tab at the bottom of your lefthand marketplace navigation bar. Once you are in your Marketplace Settings, click on the Tracking and Pixels tab:
Scroll to the bottom of the page on the Tracking & Pixels tab. Here you will find the boxes where you can type in the UTM Parameters you will use for Medium, Source, Campaign, and/or Content. Generally, we recommend typing in “utm_source” in the utm_source field so that way it will capture the equivalent value in the URL. Similarly, for the Medium, Campaign, and Content URL Parameter fields, we recommend typing "utm_medium", "utm_campaign", and "utm_content" respectively.
So as an example, the following URL would capture "email" for UTM Medium and "welcome" for UTM Content: https://checkout.samcart.com/products/samcart-launch-14-days-free?utm_medium=email&utm_content=welcome. Make sure to click the Save Changes button anytime you add new URL Parameters.
Additionally, you can enter you own custom URL parameters and track those as well by creating custom parameters. This also exists on the Tracking & Pixels tab, just below the other URL Parameters. Just click Add Parameter to add your own custom URL Parameter!
Track Your UTM Parameters
Once your changes are saved, any URL Parameters that match your settings from Step #1 present in the URL when an order is placed will be captured by SamCart. You can view this UTM Parameter data in a few different locations.
Order Details
To see what UTM Parameters an order may have collected, click on the Orders tab in your lefthand marketplace navigation bar:
Click on any order to view the order details page. On the order page under the Additional Details section, you will be able to see any UTM Parameters that were collected at checkout!
Integrations
A number of SamCart's Integrations (including Zapier and the SamCart webhook) have UTM Parameter information included, so you can take the UTM Parameter information recorded for each order and pass them along to your other marketing tools!
Order Export
UTM Parameters are also included with any export from the Orders page.
You can export the raw data and run your own analysis on which channels are generating the most sales for you.
The Traffic Report
The SamCart Traffic Report can also tell you exactly how many orders, and how much revenue, are coming from each of your different UTM Parameters. Click on the Analytics tab in your lefthand navigation bar. From there, click on the Traffic tab at the top of the page to access your Traffic Report.
Here you can use the date picker to look at this data for a specific period of time, and use the dropdown menu to toggle between the different parameters for source, content, etc.
Affiliate Links
You and your Affiliates can add UTM Parameters to your SamCart Affiliate Links. Any UTM Parameters will be passed through to the affiliate link's destination URL.
If those UTM Parameters are present when the order is placed, SamCart will record your parameters and store them with the order. Your affiliates can use this information to attribute their sales back to specific emails, social media posts, advertising campaigns, and more.