Want to create a sense of urgency on your checkout pages and turn casual visitors into paying customers? Introduce scarcity.
There are a few common techniques all of SamCart's most profitable sellers are using, and perhaps the biggest one is scarcity.
Scarcity is a skill, and it's one of the oldest strategies in the book. Despite its humble roots on storefront windows and infomercials, the results continue to speak for themselves. In fact, a study of our database shows that customers are 127% more likely to purchase within 24 hours of a deadline.
For years, digital entrepreneurs would have to make adjustments to their pages on the fly and close access manually. With SamCart, you can build deadlines directly into your checkout pages. This creates real scarcity and drives real action.
It's remarkably simple and remarkably effective. Follow the short guide below to setup a Checkout Deadline!
Here are the steps on how to set this up!
Head to your Product and locate the Details tab:
Once you're there, scroll down to the Checkout Expiration section.
You will be able to set an expiration for the Checkout form for a specific date and time. Let's say you're accepting pre-orders for a product that isn't launched yet and you again have "early bird" pricing for your most eager customers.
Switch the Set Expiration toggle to YES and select the date and time you wish to close your checkout page. Then, enter the URL where you'd like customers to be redirected after that date and time.
And you're done! No more manually changing pages around day-of or setting alarms.
Frequently Asked Questions
Q: Where should I redirect my customers?
A: It's always good to give those who just missed the offer a chance to purchase, so redirecting customers to a different SamCart checkout page for a higher-priced version is a great idea. You can also try redirecting your customers to a Facebook post with a call to action for those who missed out, or even a landing page to collect a lead. As long they're taken somewhere relevant to your business and products, you're good to go! See our Checkout Redirect article for more on this.
Q: Does the purchase count include when someone buys the product as an upsell or order bump?
A: Yes, it does!