Discover exactly where your sales are coming from in this advanced report.
Each time an order is placed, SamCart records and stores the Referring URL and any UTM Codes the visitor brought with them to your sales page. The Traffic Report displays that information, so you can understand exactly what blog posts, emails, social media posts, advertisements, etc. are bringing in sales!
To get started, select the Analytics tab, then click on Traffic.
Referrers Table
Inside the report, the first thing you will see is the Referrers Table, pictured below. This table contains four columns:
- Referrer: This displays the last URL your visitors were on before coming to your SamCart Sales Page and placing their order. Also known as a "Referring URL".
- Product Name: The SamCart product that was purchased.
- Total # of Orders: The number of new orders placed for that product.
- $ Resulted: The sum total revenue created by those new orders.
You can use the options at the top of the table to search for a specific Referring URL, filter the entire table by product, and apply a specific date range.
Use this table to discover where your sales are coming from. Get insight into what pages on your website, blog posts, social media profiles, etc. are sending you customers!
UTMs Table
The second table displays any UTM Codes that you may be collecting on your SamCart Sales Pages. If you would like to learn more about how to use UTM Parameters to track where your sales are coming from, please see our Track UTM Parameters article here in the Help Section.
But the short version is, you can add UTM Codes like utm_source, utm_medium, utm_content throughout your website, email campaigns, social media posts, and paid advertising. Each SamCart Sales Page records any UTM Codes that are present when an order is placed. Which lets you look at where your sales are coming from, and how they are getting to your SamCart Sales Pages!
This powerful table has 3 columns:
- UTM: This displays the UTM Code that was recorded when an order was placed. Use the dropdown filter above the table to switch between different UTM parameters (source, medium, content, etc.).
- Total # of Orders: The number of new orders placed for that UTM Code.
- $ Resulted: The sum total revenue created by those new orders.
Use the dropdown to display your different UTM Parameters, such as Medium, Source, Content, and more. The date picker will also allow you to apply a specific date range to the table.
This Traffic Report gives you invaluable insight into exactly what parts of your business are working. Setup UTM tracking, and dive into the Traffic Report so you can put more time and energy into the channels that are generating real sales!