Learn how your upsells, funnels and order bumps are performing and use this information to scale your business with the new Offers Report!
You can now easily get data on how your offers (funnels, upsells, order bumps) are performing within your sales funnels! Instantly see exactly how your offers are performing and with which products they perform the best. This report can help you better understand what offers are bringing in the most sales, and how to pair those offers with your products to increase your revenue!
Offers Report
To access the Offers Report, click on the Analytics tab in the left-hand navigation bar and then click on the Offers tab.
Here you can see all data about how your offers are performing!
All data within the offers report will default to the last 30 days, but you can adjust the date picker in the top right hand corner to see data for any time period! At the top of the page you can see at a glance data for the following:
- Average Conversion Rate - Conversion rate averaged from all upsells during the specified time range
- Upsell Revenue - Total revenue generated from upsells in the specified time range
- Order Bump Revenue - Total revenue generated from order bumps in the specified time range
Below that, you can see a graph that will show you your offers revenue day by day. This will show you the total revenue of upsells, funnels and order bumps for each day, and you can hover over a specific day to see the exact revenue amount for Order Bumps and Upsells + Funnels for that specific day. 
Underneath the upsell/order bump revenue graph, you can see the performance of your upsells broken down even further by Funnels, Funnels by Frontend Product, Upsells, Upsells by Frontend Product, and Order Bumps. It is important to note that all data in this part of the report is dependent on the date picker as well. Lets take a look at how each of these tabs function!
Funnels
By default, the information at the bottom of the Offers Report page will be on the Funnels tab. 
The first column will contain the name of your Funnel, and you will be able to see information on how that funnel is performing with some key metrics!
- Views - How many total views this funnel has had (this means that at least the first upsell in the funnel was viewed - not necessarily that every upsell/downsell in the funnel has been viewed)
- Conversions - How many total conversions have come from this funnel
- Declines - How many total declines have come from this funnel
- Abandons - How many total times a customer has abandoned the funnel (left the page) without completing the entire funnel
- Conversion % - The percentage of time that customers accept/purchase an offer in this funnel
- Additional Revenue - The amount of additional revenue that you have gotten as a result of this funnel (does not include the frontend product revenue)
- Customer Value - The average amount of revenue earned per customer from this funnel
You can use all this information to figure out what funnels are performing the best, and use that information to improve your funnel offerings! If you would like to search this information with specific filters, you can click the Filters icon shown below to pull up filters. You can also click the Columns icon next to it if you'd like to add / remove any columns from the report! 
Funnels by Frontend Product
The next tab is Funnels by Frontend Product. This tab will contain information about how your funnels are performing for each specific product that they are attached to! This allows you to see which funnels perform better on which products, meaning you can now use the same funnels across different products and measure performance individually by frontend product. For example, in the screenshot below the frontend product is the same, but the funnels are different - this allows us to see which funnel performed better for this product!
The first column will contain the name of the Fronted Product that the funnel is attached to, and the second column will contain the name of the Funnel that the following data is for:
- Views - How many total views this funnel has had when attached to this frontend product (this means that at least the first upsell in the funnel was viewed - not necessarily that every upsell/downsell in the funnel has been viewed)
- Conversions - How many total conversions have come from this funnel when attached to this frontend product
- Declines - How many total declines have come from this funnel when attached to this frontend product
- Abandons - How many total times a customer has abandoned the funnel when attached to this frontend product (left the page) without completing the entire funnel
- Conversion % - The percentage of time that customers accept/purchase an offer in this funnel when attached to this frontend product
- Additional Revenue - The amount of additional revenue that you have gotten as a result of this funnel when attached to this frontend product (does not include the frontend product revenue)
- Customer Value - The average amount of revenue earned per customer from this funnel when attached to this frontend product
You can use all this information to figure out what funnels are performing the best for which products, and use that information to improve your funnel offerings! If you would like to search this information with specific filters, you can click the Filters icon shown below to pull up filters. You can also click the Columns icon next to it if you'd like to add / remove any columns from the report! 
Upsells
The next tab is Upsells. This tab will contain information very similar to the Funnels tab, but it will be for the individual upsells rather than entire funnels! 
The first column will contain the name of the Upsell and the second column will contain the name of the Product in Upsell (the product that is being sold in the Upsell). The follow data will be available for the upsell:
- Views - How many total views this upsell has had
- Conversions - How many total conversions have come from this upsell
- Declines - How many total declines have come from this upsell
- Abandons - How many total times a customer has abandoned this upsell (left the page without purchasing or declining)
- Conversion % - The percentage of time that customers accept/purchase this upsell
- Additional Revenue - The amount of additional revenue that you have gotten as a result of this upsell (does not include the frontend product revenue)
- Customer Value - The average amount of revenue earned per customer from this upsell
You can use all this information to figure out what upsells are performing the best, and use that information to improve your upsell offerings! If you would like to search this information with specific filters, you can click the Filters icon shown below to pull up filters. You can also click the Columns icon next to it if you'd like to add / remove any columns from the report!
Upsells by Frontend Product
The next tab is Upsells by Frontend Product. This tab will contain information about how your upsells are performing for each specific product that they are attached to! This allows you to see which upsells perform better on which products, meaning you can now use the same upsells across different products and measure performance individually by frontend product. For example, in the screenshot below the frontend product is the same, but the upsells are different - this allows us to see which upsell performed better for this product! 
The first column will contain the name of the Fronted Product that the upsell is attached to, and the second column will contain the name of the Upsell that the following data is for:
- Views - How many total views this upsell has had when attached to this frontend product
- Conversions - How many total conversions have come from this upsell when attached to this frontend product
- Declines - How many total declines have come from this upsell when attached to this frontend product
- Abandons - How many total times a customer has abandoned this upsell (left the page without purchasing or declining) when attached to this frontend product
- Conversion % - The percentage of time that customers accept/purchase an offer in this upsell when attached to this frontend product
- Additional Revenue - The amount of additional revenue that you have gotten as a result of this upsell when attached to this frontend product (does not include the frontend product revenue)
- Customer Value - The average amount of revenue earned per customer from this upsell when attached to this frontend product
You can use all this information to figure out what upsells are performing the best for which products, and use that information to improve your upsell offerings! If you would like to search this information with specific filters, you can click the Filters icon shown below to pull up filters. You can also click the Columns icon next to it if you'd like to add / remove any columns from the report!
Order Bumps
The final tab is Order Bumps. This tab will contain information about how your Order Bumps are performing on each product!
The first column will contain the name of the Frontend Product that the Order Bump is attached to, and the second column will contain the name of the Order Bump product that is attached to the Frontend Product. The following data will be available for these Frontend Products and Order Bumps:
- Frontend Purchases - How many total purchases have occurred for the frontend product
- Bump Purchases - How many total order bump purchases have happened when attached to this frontend product
- Conversion % - The percentage of time that customers accept/purchase this order bump when attached to this frontend product
- Additional Revenue - The amount of additional revenue that you have gotten as a result of this order bump when attached to this frontend product (does not include the frontend product revenue)
- Customer Value - The average amount of revenue earned per customer from this order bump when attached to this frontend product
You can use all this information to figure out what Order Bumps are performing the best with which products, and use that information to improve your order bump offerings! If you would like to search this information with specific filters, you can click the Filters icon shown below to pull up filters. You can also click the Columns icon next to it if you'd like to add / remove any columns from the report!
Frequently Asked Questions
Q: If I have multiple upsells/downsells in a funnel, what counts as a view?
A: Each upsell and downsell in a funnel will count as an individual view. For example, if you have a funnel with 2 upsells and the customer views both of them, that will count as two views.
Q: If I have multiple upsells/downsells in a funnel, what counts as a conversion or decline?
A: Any upsell or downsell in a funnel that is accepted or declined in will count as an individual conversion or decline. For example, if there are 2 offers in a funnel and one is accepted and one is declined, that would be one conversion and one decline. This also means that in this case the conversion rate would be 50% since one upsell/downsell converted and one was declined!
Q: If one of the products in my funnel, upsell or order bump have a free trial, will it be included in the conversions data?
A: Free trials are not included in the data when purchased, however they will be included in the data once the trial converts and the customer is charged.